「brick-and-mortar」是什麼意思?

2021/03/03 12:29
Sammy 老師
分類: 英文字彙片語

它有時也寫作 brick and mortar (不加兩槓)

brick 是「磚頭」

mortar [ˋmɔrtɚ] 這個字可別看成 motor 囉

其實 mortar 是「砂漿」,也就是砌磚頭時抹在磚的縫隙處的泥狀物

brick-and-mortar「磚頭和砂漿」指的是實體的店家

因為古早傳統的商店都是用一磚一瓦砌出來的

現在就變成一種說法

有別於現在網路上的商店

這個說法最早是十九世紀「白鯨記」的作者 Herman Melville 先使用的

在以前沒有網路的時代,它指的其實是郵購的生意


我們來造些句:

They just opened a brick-and-mortar store in addition to their successful online business.
(除了經營成功的網路生意,他們也剛開了一家實體店面。)

If you don’t have any experience running a brick-and-mortar (store), you might want to start with an online store.
(如果你沒有經營實體店面的經驗,不妨以網路商店作為起點。)

The company makes most of its sales online, but they still own several brick-and-mortar stores.
(這家公司大部份的營收來自網路,但他們仍擁有好幾家實體店面。)



 
 

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